Three women applying various shades of lipstick.

Who We Are

Welcome to Pristine Beauty. Created in the summer of 2022, Laila Rose is a luxury clean beauty brand that has set out on a mission to redefine the beauty industry. We believe that true beauty goes beyond appearance—it encompasses our health, our planet, and the well-being of everyone.

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Upon inception, we didn’t start with the shades or design, but instead started with what we didn’t want included. Our entire collection is meticulously crafted using the finest ethically sourced ingredients, ensuring that each product is not only luxurious but also free from harmful chemicals and animal testing.

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Woman holding lipstick tube near her face, bare shoulders, white background.
Two women sitting and smiling, one holding a mobile phone.

Upon inception, we didn’t start with the shades or design, but instead started with what we didn’t want included. Our entire collection is meticulously crafted using the finest ethically sourced ingredients, ensuring that each product is not only luxurious but also free from harmful chemicals and animal testing.

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Hands holding lipstick with packaging against a sunny, textured background.

Laila Rose represents more than just exceptional beauty products; it embodies a vision for a more conscious and sustainable future. We are committed to leaving a lasting legacy by making responsible choices at every step of our journey, from ethical sourcing to supporting charitable initiatives that empower and uplift communities.


Join us in redefining the standard of luxury beauty—one that is beautiful, sustainable, and Pristine.

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What our customers say